Simplifications are powerful
The Decision
Mr. Roberts acquaintance had a restaurant. He wanted to recommend it to his friends for lunch. His friends read the reviews:
(1/5 stars) I had been looking forward to this restaurant for months. My boyfriend left me and I had been looking to rebound with a great guilt-free meal for weeks. Instead, their salad (only gluten-free options, beware) was too large for anyone to eat alone. They charged extra for the to-go box.
(5/5 stars) We got engaged!!
(2/5 stars) The food was above average but the grating Italo Bistro inhibited my ability to hear my grandchildren. They forced me to the doctors. Now I have spent thousands on unneeded hearing aids. They call less often.
(3/5 stars) My friends and I have been exploring off-the-path local restaurants for years, traveling from Kyiv to Mombasa to Biloxi. I must say, the pasta and salads were great for the area. Crisp mozzarella, locally sourced flour, and a delightful wine list. I could see this moving up a star or two in the next couple of years with continued strong performance!
(1/5 stars) STAY AWAY. We had to sit outside while rain drenched our food because their umbrellas don’t protect from rain in the wind! Why cheap out on umbrellas? To top it all off, they wouldn’t let us inside even though there were two empty tables! (translated from the local language)
Response from Restaurant. We are sorry your experience fell short. While indoor seating is smoke-free, the monsoon was atypical. We are evaluating side flaps for our outdoor dining area.
No dice. 3.1 Stars. Nobody went anywhere below 4.0 stars. He hoped his acquaintance would be okay.
“It is not down in any map; true places never are.” Moby Dick
“That’s what maps mysteriously do: They obliterate information to provide some information at all.” In Light of What We Know
“Many are cities like Phyllis, which elude the gaze of all, except the man who catches them by surprise.” Invisible Cities
“In a typical ad, a glamorous flapper is puckering up, blowing smoke perhaps, with her eyes shut tight; the copy reads, “To keep a slender figure, no one can deny…Reach for a Lucky instead of a sweet.”” Attention Merchants
“Quite unconsciously we give up everything, and then it’s gone.” Concrete
To see the connections, open the site below.
